If you also get confused and think Marketing is equal to Advertising we can help you to understand the terms and the real difference between them. Have a look.

Marketing is a discipline while advertising is just a branch of it. Marketing is the process of promoting or selling products and services with the help of tools like marketing research and advertising while Advertising is the paid form of communication for the people.

Now to understand the terms better, we are describing the terms in detail. So have a view.

Marketing

Marketing is the process of preparing the product for the market place. Marketing involves design, creation, research, and data mining about how to best align the idea of the product or the service with the target audience. Marketing is itself a whole process. It is the tool to build your business.

Marketing is basically the act of understanding the conditions in order to identify the needs of the customers and creating products which sell itself. Marketing focuses on creating the market for new or existing products and building brand image. It is marketing that defines your brand and attracts the customers towards your product and brand.

Advertising

Advertising is the process of making your product or service known to the marketplace. Advertising is the paid communication or promotion about any product or service in order to promote brand awareness. The main objective of advertising is to create more and more sale. Advertising comes under the marketing which creates awareness.

Advertising focuses on grabbing the attention of the general public or customer. It is the description to describe your product, idea or service to the audience. Advertising is the use of mass media, social media or any other vehicle media to carry out communication between company and public.

Now let us learn the difference between marketing and advertising for complete knowledge.

Aspect

The aspects of marketing are product, price, place, promotion, and process while the promotion is the main aspect of advertising.

Term

Marketing is the long term process while advertising is the short term process.

Importance

Marketing plays a very important role in any business to increase sales more and more while advertising creates awareness.

Focus on

Marketing focuses on creating the market for the new and existing product and building brand name while advertising focuses on grabbing the attention of the general public.